Alessandro - Marketing, AI & Digital Solutions

Marketing expertise, bespoke software and AI automation focused on solving real business problems.

Alessandro brings nearly a decade of experience across marketing, digital products and technology. Having built and run a full-service marketing agency for nine years, he combines strong commercial and creative thinking with the technical capability to develop practical digital solutions around the way a business actually works.

His expertise spans MFA Business Support’s Marketing and Operations Hubs. From marketing strategy, paid advertising, content and brand to bespoke software development, AI agents, workflow automation and custom business systems, Alessandro can support both how a business reaches its audience and how it operates behind the scenes.

What connects these different areas is a focus on the business problem first. Rather than starting with a particular platform or piece of technology, Alessandro looks at what a business is trying to achieve, what is getting in the way and what solution could genuinely make a difference.

Key Areas of Support

Marketing & Brand

• Marketing strategy and campaign planning
• Paid advertising and performance marketing
• Content marketing and organic growth
• Social media strategy and support
• Branding and graphic design
• Website strategy, design and development

AI, Software & Automation

• Bespoke software development for small and growing businesses
• Custom business systems and internal tools
• AI agents and chatbots using a business’s own knowledge, products and tone
• Business process and workflow automation
• Apps and digital product development
• Dashboards, reporting tools and connected systems
• E-commerce development and improvement
• AI and automation consultancy focused on practical business applications

Real-World Experience

Over nearly a decade, Alessandro has worked with more than 600 clients, with over 50 active client relationships today. Campaigns under his direction have achieved returns of up to 15x return on ad spend, while content produced under his strategy has generated approximately three billion views.

Alongside this marketing experience, Alessandro has an extensive background in designing and delivering digital products. His experience spans mobile apps and games, custom 2D and 3D applications, e-commerce platforms, websites, UI/UX design, bespoke software, AI solutions and business automation.

His previous projects have included taking branded mobile games from initial concept and design through to launch across iOS and Android, including one which achieved more than 10,000 downloads during its initial promotion. He has also worked on bespoke 2D/3D space-planning software developed as part of a client's core product, complete UI/UX design for mobile applications, e-commerce development and improvement, and AI agents and automated workflows supporting areas such as customer communication, lead handling and business reporting.

It’s an unusual breadth of experience. Alessandro understands how to attract and engage an audience, but also has the technical capability to help solve what happens behind the scenes – particularly when a business has outgrown its existing systems or needs something that standard software simply cannot provide.

Making Bespoke Technology More Accessible to Smaller Businesses

Custom software has traditionally required substantial budgets, long development times and specialist technical resources, putting it beyond the realistic reach of many smaller businesses. AI-assisted development is beginning to change that.

Alessandro uses AI to accelerate the development process, allowing certain digital solutions to be created significantly faster and more efficiently than would previously have been possible.

One of Alessandro’s earlier mobile game projects, for example, had a budget of around £100,000 and took close to two years to complete. He estimates that a comparable project could now be delivered using an AI-accelerated approach for under £10,000 in approximately six weeks.

For a small or growing business, the opportunity doesn’t have to mean commissioning a major app or software platform. It can mean finally being able to create something around the way your business actually works, rather than continually adapting your business to fit the limitations of off-the-shelf software.

What Could Bespoke Software and AI Automation Solve?

You don’t need to know whether you need bespoke software, an AI agent, an integration or an automation before speaking to MFA. Often, the starting point is simply recognising something in the business that isn’t working as well as it could.

For example:

• “Our systems don’t talk to each other.” A bespoke integration or central dashboard could bring information from several platforms into one place.
• “We spend hours producing the same reports every week.” Automated reporting could reduce the manual work involved in collecting and organising information.
• “Our software nearly works for us, but it can’t do this one important thing.” A custom business tool could provide functionality that isn’t available through an off-the-shelf platform.
• “Too much knowledge is held by one person.” An internal knowledge system could make approved business information and processes easier for the right people to access.
• “We’re answering the same customer questions again and again.” An AI agent using the business’s own information and tone could support the first stage of customer communication, with appropriate human oversight.
• “Our sales team spends too much time working out which leads to prioritise.” Automated lead scoring and routing could help identify and direct stronger opportunities.
• “Every quote has to be worked out manually.” A bespoke quoting tool could apply a business’s own pricing logic and processes more consistently.

The technology isn’t the starting point. The business problem is.

What Alessandro Is Known For

Clients and colleagues describe Alessandro as:

• Consistent – alongside his work in marketing and technology, Alessandro performs around eight live shows a week in the West End. Years of delivering regularly in front of live audiences have reinforced an expectation of preparation and consistent performance.
• Disciplined – trained at Berklee and experienced across creative, commercial and technical environments, Alessandro brings a deliberate approach to his work rather than relying on ideas alone.
• Composed under pressure – live performance requires the ability to adapt when something unexpected happens while continuing to deliver. That same composure carries into fast-moving client and project environments.
• Ambitious – Alessandro also holds a Guinness World Record, set in 2021, reflecting a willingness to take on challenging goals and see them through.

His background brings together creative instinct, commercial thinking, technical capability and the discipline to turn ideas into practical solutions.

Where Alessandro’s Support Could Be Particularly Valuable

Alessandro’s experience could be particularly useful if:

• Your business has outgrown some of its existing software or processes
• Your team is losing time to repetitive manual work that could potentially be automated
• Important information is spread across disconnected systems
• You keep wishing your existing software could do something it simply wasn’t designed to do
• You have an idea for an app, internal tool or digital product but don’t know how to turn it into something workable
• You want to explore AI and automation but need to understand where it could genuinely add value
• Your marketing needs clearer strategy and commercial direction
• You want paid advertising approached with a strong focus on performance and return
• Your content, website or brand needs stronger strategic and creative direction

Could Alessandro Be the Right Support for Your Business?

Whether you’re trying to improve marketing performance, reduce manual work, connect disconnected systems or explore an idea for something that doesn’t yet exist, Alessandro’s skills are a strong example of the breadth of expertise available through MFA Business Support.

You don’t need to know what the solution is before you speak to us. Tell us what’s happening in your business and we’ll help identify the right support for what you need.