Alison - Marketing Specialist & Communications Consultant

Clear, effective marketing that helps your business grow

With over 20 years of marketing experience, Alison helps businesses of all sizes communicate clearly, connect with their audience and achieve measurable results.

Her career began in agency environments, working with well-known brands such as Volkswagen, Johnson & Johnson and NSPCC, before shifting her focus to supporting smaller businesses, charities and independent professionals who want marketing that actually works - without the agency overhead.

Alison loves helping organisations step back and see the bigger picture. She brings structure, clarity and strategy to marketing, ensuring every message, channel and campaign serves a clear purpose.

“I love helping organisations step back and see the wood for the trees. Together, we review their marketing activity to date, assessing what's working and what could work harder. From there, I create a bespoke, targeted marketing plan - engaging customers with clear, effective communications that deliver results.”

Recently, Alison helped a small business increase its annual turnover by 57% through focused, strategic marketing support.

Key Areas of Support

• Marketing strategy and planning
• Content creation and campaign management
• Brand messaging and positioning
• Audience research and targeting
• Email marketing and newsletters
• Copywriting for websites, blogs and print materials
• Social media strategy and content scheduling
• Marketing audits and performance reviews

Real-World Experience

Alison brings more than 20 years of marketing experience, beginning her career in agency environments where she worked with well-known brands including Volkswagen, Johnson & Johnson and NSPCC.

She has since applied that experience to smaller businesses, charities and independent professionals, helping organisations bring greater clarity and structure to their marketing.

Her work spans marketing strategy and planning, messaging and positioning, audience research, content, campaigns, email marketing, copywriting and social media. She is particularly experienced in stepping back from day-to-day marketing activity to understand what's working, where opportunities are being missed and where a business should focus its efforts.

Recently, Alison helped a small business increase its annual turnover by 57% through focused, strategic marketing support - demonstrating the commercial impact that clearer direction and consistent marketing activity can have.

How Alison Can Support Your Marketing

Alison's experience allows her to support businesses at different stages and with different levels of marketing resource.

Her support can include:

Strategic direction - Reviewing existing marketing activity, identifying opportunities and creating a clearer plan around business goals and audiences.

Marketing audits - Taking a fresh look at what's currently happening, what's working and what could work harder.

Campaign and content support - Turning marketing plans into coordinated communications and activity across relevant channels.

Ongoing marketing input - Providing experienced marketing support when a business needs additional capacity or expertise alongside its existing resources.

Alison also delivers focused Power Hours and Half-Day or Full-Day Discovery Sessions for businesses that need dedicated time to review or rethink their marketing approach.

What Alison's Known For

Alison combines big-brand experience with a down-to-earth, small-business mindset. Her approach is thoughtful, structured and practical - helping businesses cut through the noise, focus on what works and build consistent marketing that drives growth.

Where Alison's Support Could Be Particularly Valuable

Alison's experience could be particularly useful for:

• Businesses doing plenty of marketing but lacking clear direction
• Organisations that need a marketing strategy or clearer plan
• Businesses reviewing their positioning, messaging or target audience
• Founders who need experienced marketing input without building every capability in-house
• Internal marketing resource that would benefit from additional strategic input or capacity
• Businesses preparing for growth, change or a new marketing campaign

Could Alison Be the Right Support for Your Business?

If your marketing needs clearer direction, a fresh perspective or experienced support to turn plans into action, Alison's experience is an example of the marketing expertise you can access through MFA Business Support.

Her combination of strategic thinking and hands-on marketing experience means she can help identify where to focus and support the activity needed to move your marketing forward.

Tell us what's happening in your business and we'll help you identify the right support for what you need.

Book a Discovery Call.

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