Emma - Operations, Events & GoHighLevel CRM Specialist

Bringing calm structure, strong systems and dependable support to growing businesses

Emma is a highly organised and proactive support specialist with experience across operations, events and CRM management. With a background in executive assistance and office management, she brings clarity and calm to fast-moving businesses - keeping projects on track, systems running smoothly and communication consistent.

She has developed particular expertise in GoHighLevel CRM, helping clients set up and manage their platforms, streamline communication, automate workflows and improve the way leads and client journeys are managed.

Alongside this, Emma brings a broad range of digital and marketing skills, allowing her to take ownership of different moving parts and help businesses turn plans into action.

Key Areas of Support

• Operations and business support
• GoHighLevel CRM setup and management
• Workflow automation and client journeys
• Event planning and coordination
• Lead generation and marketing coordination
• Website and digital support
• Social media management and content creation
• Executive administration and communication
• Hospitality administration and operational support

Real-World Experience

Through MFA Business Support, Emma has supported a variety of clients, combining strong organisation with technical know-how to improve systems, coordinate projects and keep important work moving.

GoHighLevel CRM & Systems

Emma has supported multiple clients with GoHighLevel, including CRM setup and ongoing management, client journeys, forms, email sequences, pipelines and workflow automation.

For a property-based client, this has included refining email funnels and providing ongoing CRM support to improve consistency across lead communication and follow-up.

Operations & Business Support

Emma provides ongoing operational and executive support to busy businesses, taking ownership of areas such as inboxes and scheduling, research and data organisation, client communication, newsletters, HR administration and finance administration preparation.

She's confident learning and working with different technology and systems, and also has experience developing websites from scratch. She continues to build her technical knowledge, including learning coding.

Events & Marketing Coordination

Emma's experience also spans event planning and marketing coordination.

For an international client hosting masterclasses across London, Dubai, New York and Sydney, Emma managed marketing activity and follow-up communication campaigns to support audience engagement and conversions. She later supported the launch of a new venture for the same client, creating lead generation systems using LinkedIn outreach tools such as Expandi, alongside branded social campaigns and digital marketing assets.

Her event experience includes managing attendee bookings through Eventbrite, coordinating communications and newsletters, and supporting a forestry events company with attendee management, data collation and post-event communications.

Emma's wider digital capabilities include social media management, custom graphics, reel editing and podcast editing, giving her additional skills to draw on when a project requires them.

Hospitality Business Support

Emma is also developing a particular focus on supporting hospitality businesses, bringing her administrative and operational skills to areas including menu writing and the documentation and administration surrounding compliance processes and inspections.

Across her work, a common thread is Emma's ability to understand what's needed, bring structure to it and make sure it gets done.

What Emma's Known For

Emma is known for being:

• Calm and highly organised
• Thorough and dependable
• Confident with technology and systems
• Quick to learn and adapt
• Proactive and implementation-focused

She has a natural ability to bring structure to complex or busy environments - whether that's improving a CRM, coordinating an event or keeping day-to-day operations moving.

Her combination of organisational and technical skills makes her particularly effective at bridging the gap between knowing what needs to happen and actually implementing it.

Where Emma's Support Could Be Particularly Valuable

Emma's experience could be particularly useful for:

• Growing businesses needing additional operational capacity
• Businesses using GoHighLevel or looking for support with their CRM and workflows
• Founders who need someone to take ownership and keep multiple areas moving
• Event-based businesses needing planning, administration and communication support
• Businesses needing lead generation, marketing coordination and digital support alongside their operations
• Hospitality businesses needing administrative and operational support

Could Emma Be the Right Support for Your Business?

If you have systems to improve, events to coordinate or simply too many moving parts competing for your attention, Emma's experience is an example of the operational, events and CRM expertise you can access through MFA Business Support.

Her combination of GoHighLevel knowledge, operational experience and broad digital capability means she can take ownership, keep things organised and help turn plans into action.

Tell us what's happening in your business and we'll help you identify the right support for what you need.

Book a Discovery Call.

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