Kathy

Kathy - Senior Operations & Business Support

Warm, organised and delivery-focused support across operations, sales administration, CRM, outreach and financial administration.

Kathy brings more than 20 years of senior administrative and operational support experience, shaped by her natural communication style and ability to build trust quickly. Known for her discretion, reliability and respect for confidentiality, she delivers structured support with warmth and professionalism.

Whether coordinating corporate events, managing academy operations, supporting CRM platforms or owning reconciliation and invoicing admin, Kathy's work is driven by clarity, organisation and genuine stakeholder care.

Key Areas of Support

• Operational, sales and client administration
• LinkedIn outreach and prospecting support
• LinkedIn lead generation and structured outreach campaign delivery
• CRM administration, including client databases, pipelines and contact management
• Excel database management for internal systems, pipelines and operational tracking
• Google Workspace administration, including Forms, Sheets and shared workspace support
• Event administration, coordination and stakeholder logistics
• Sports academy administration, including parent communications and coach scheduling
• Appointment setting, diary management and meeting coordination
• Outbound phone work, including appointment booking and stakeholder engagement
• Operational finance administration, including invoice preparation, reconciliation and task-based account system administration
• Sales communication and sales enablement administration
• Squarespace editing for basic website content updates

Real-World Experience

Kathy's background spans financial services, global technical recruitment, corporate sales and marketing departments, and sports academy and academy-led operations.

In a senior corporate support capacity, Kathy coordinated corporate events, organised stakeholder logistics, compiled presentations, proposals and contracts, and managed senior-level appointment scheduling while supporting Regional Directors and established sales teams.

Her sports administration experience includes working within a Rugby 7s sports academy environment, where she coordinated coaching schedules, managed parent and coach communications, and maintained internal Excel databases to support structured operations and internal event logistics.

Across 21 years in recruitment and HR operations, Kathy has written job descriptions, sourced and engaged talent on LinkedIn at scale using structured search criteria, built candidate pipelines, supervised interview logistics across time zones, and supported senior recruitment and technical directors using internal CRM and in-house systems. She has used HubSpot CRM in the past in an administrative support context and is confident adapting to CRM platforms when required, although her most recent CRM work has been Excel-based operational tracking maintained for internal benefit.

Kathy also delivers financial administration in an operational, task-based capacity. She currently uses FreeAgent for client business administration and is confident managing invoice preparation, reconciliation and data tracking. Her financial admin support is task-based and operational and does not extend to bookkeeping compliance, HMRC submissions, payroll or accounting advice.

Calm under pressure and highly adaptable, Kathy moves confidently between industries, internal systems and stakeholder groups, delivering organised, clear and dependable support throughout.

What Kathy's Known For

Kathy is recognised for taking ownership of complex tasks, maintaining structured pipelines and delivering stakeholder communication with clarity and care. She enjoys phone-based engagement and managing tasks from brief through to completion.

Clients describe Kathy as:

• Approachable and down-to-earth
• Highly organised and structured in delivery
• Confident and comfortable on outreach calls
• Task-driven, dependable and completion-focused

Kathy offers a strong blend of senior recruitment operations, sports academy administration and business support across sales, events and operations-led environments, with a natural enjoyment of people-based communication and structured task completion.

Where Kathy's Support Could Be Particularly Valuable

Kathy's experience could be particularly useful for:

• Small businesses needing operational admin and stakeholder communication
• Consultancy-led companies requiring LinkedIn prospecting and CRM admin support
• Event-driven businesses needing coordination, logistics and stakeholder engagement
• Sports, coaching, academy and education environments needing scheduling and communications admin
• Organisations needing reliable, task-based financial administration support within their business operations

Could Kathy Be the Right Support for Your Business?

If your business needs someone who can take ownership of operational tasks, keep communications moving and bring structure to the work happening behind the scenes, Kathy's experience is an example of the experienced business support you can access through MFA Business Support.

Her breadth of experience across administration, outreach, CRM, events and financial administration makes her particularly valuable when a business needs someone who can confidently pick up different areas of work and see tasks through from brief to completion.

Tell us what's happening in your business and we'll help you identify the right support for what you need.

Book a Discovery Call.

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