Natalie - Paid Advertising & SEO Specialist

Structured performance marketing support for UK businesses - with clarity, not guesswork.

Natalie is a Paid Advertising & SEO Specialist supporting UK businesses with structured, performance-led marketing. She works methodically - beginning with clear audits, identifying gaps and opportunities, and building practical optimisation plans that protect both budget and results.

Her approach is calm, analytical and commercially aware, focused on measurable outcomes rather than inflated promises. For businesses investing in Google Ads management, paid social campaigns or SEO optimisation, she brings clarity, accountability and consistent performance improvement.

Key Areas of Support

• Google Ads (PPC) campaign management
• Paid social campaign management (Meta, LinkedIn)
• SEO optimisation
• Budget forecasting and allocation
• Performance tracking and conversion optimisation (CRO)
• Audience research and targeting strategy
• A/B testing and creative testing frameworks
• ROAS and KPI-driven optimisation
• Funnel strategy and customer journey mapping
• Analytics and reporting (GA4)
• Keyword research and search intent analysis
• Retargeting and remarketing strategy
• Ad copywriting and messaging strategy
• Bid strategy optimisation

Real-World Experience

Natalie works with businesses investing in paid advertising and performance marketing, including e-commerce and business-to-business advertising accounts where compliance and accuracy matter. She supports organisations that require structured Google Ads management and careful SEO optimisation to ensure marketing spend delivers measurable return.

In one instance, she identified and resolved a Google policy violation for a healthcare advertising client, ensuring campaigns could continue without disruption. In another, she adapted an e-commerce sales campaign mid-launch when target audience direction changed - implementing a short-term solution to protect revenue while restructuring the campaign strategy.

Her work demonstrates careful judgement, commercial awareness and the ability to respond decisively when campaigns do not go to plan. She brings structured thinking and steady optimisation to outsourced PPC support and SEO environments where performance and budget control are essential.

What Natalie's Known For

Clients describe Natalie as:

• Analytical
• Proactive
• Commercially aware
• Calm under pressure

These qualities matter in paid media and SEO, where small decisions directly affect budget, lead generation and return on investment. Her background in structured campaign management, combined with her ability to balance data-led decisions with practical execution, makes her particularly valuable when performance and budget control are essential.

Where Natalie's Support Could Be Particularly Valuable

Natalie's experience could be particularly useful for:

• E-commerce businesses investing in Google Ads and paid social
• Businesses with regulated advertising environments
• Service-based businesses ready to scale through PPC
• Organisations seeking outsourced performance marketing support in the UK

Could Natalie Be the Right Support for Your Business?

If you're investing in paid advertising or SEO and want structured optimisation rather than reactive marketing, Natalie's experience is an example of the SEO and paid advertising expertise you can access through MFA Business Support.

For businesses looking to manage budget carefully, improve campaign performance and make more informed marketing decisions, the right expertise can provide clarity and steady direction.

Tell us what's happening in your business and we'll help you identify the right support for what you need.

Book a Discovery Call.